The (Natural) Language Of Marketing
Destination CRM, Monday, April 8th, 2024
Generative AI remains the hottest area in tech and business today, with companies looking to put this technology into practice to generate content-filled insights that will optimize their business processes.
One reason generative AI has captured the public's imagination is that it makes data and AI more accessible and approachable to people with varying job roles and experience across an organization.
This includes marketers and advertisers, who seek to boost campaign effectiveness, improve hyper-personalization, and build customer trust and long-term loyalty.
Underpinning generative AI are two related technologies that help transform raw data-including unstructured data like social media posts, customer chats, and emails-into analytical insights.