Overcoming Your Sales Team's 'Evolutionary' Resistance to CRM
Destination CRM, Friday, May 3rd, 2024
CRM systems can be a boon to sales teams, increasing conversion rates by as much as 300 percent. What's more, over 90 percent of businesses say CRM software plays an important role in achieving their revenue goals.
However, the challenge often lies in getting your salespeople to buy in and use the full features of the CRM system in the first place. Ironically, the very same characteristics that tend to make these individuals so good at their jobs-tenacity; resourcefulness; and an unwavering desire to get through any challenge or roadblock that may stand in their way-are the same ones that can make adoption of a new CRM system onerous and frustrating.