How AI Is Increasing The Personalization Of Marketing Strategies
readwrite, Monday, May 20th, 2024
We may be living in the digital age, but we're hardly losing our desire for personalized interactions. In fact, we're keen on getting customized interactions, especially from brands.
McKinsey documented this phenomenon a couple of years ago. The firm's research revealed that 71% of consumers want individualized attention from businesses. When they get it, they're more likely to increase their spending as well as make future purchases. As findings from The State of Personalization Report 2023 from Twilio, a single personalized experience will move the 'buy again' needle for 56% of shoppers.