The Top Marketing Trends And Technologies For 2024: Marketers Adjust To Dramatic Market Shifts
Destination CRM, Monday, July 8th, 2024
Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they'd be echoing the sentiment of professionals in fields of all kinds. Technology, the U.S. and larger global economy, changing consumer preferences, and a volatile employment market are all having an impact.
While the pace of change is not likely to diminish anytime soon, marketers can stay on top of the trends by relying on both research and expert insights from those in the field.
One of those influential market forces is Salesforce, which indicated in its latest 'State of Marketing' report that some of the top areas of focus for marketers right now include unifying their customer data across various sources, embracing artificial intelligence while being mindful of risks, full personalization, and seeking deeper customer relationships through account-based marketing and loyalty programs.