Unlock B2B Pipeline Growth: The Power Of 'Branded Demand'
MarketingProfs, Wednesday, July 17th, 2024
B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets.
Fully 50% of B2B marketers in North America and the UK identify reductions in budgets, staff, and resources as their primary obstacle, according to a recent survey by Pipeline360 and Demand Metric. Furthermore, 53% of B2B digital marketers are not meeting their pipeline objectives, the study found.
The transition to a digital-first landscape has made traditional sales methods outdated. B2B purchasers have a wealth of information at their disposal, resulting in prolonged sales cycles and increased competition for high-quality leads.