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All issuesVolume 317, Issue 2IT NewsMarketing

Navigating Responsible Marketing In The Age Of GenAI

ET Edge Insights, Tuesday, August 13th, 2024

Turn your old photos into lively videos! Make your grandmother laugh in a frozen photo! Get engaged with Leonardo da Vinci's Mona Lisa in an incredible conversation!

Or, relaxing on your couch, you stream 'Baahubali' again and again, but each time, take a fresh experience with new settings, unexpected twists and alternate endings. While watching the movie, you see an advertisement where you get recommendations for your favorite delicacy - Indian or continental. You get a notification on your phone that you can avail a 40% discount if you order within an hour. Isn't it like - the world is tailor-made just for you?

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