What IT Buyer Data Is Telling Us About The Problems With Marketers' Strategies
Foundry, Friday, September 20th, 2024
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes time to evaluating which solutions best meet their needs.
At the same time, tech marketers struggle to establish thought leadership and engage the full buying team effectively enough to stand out in a highly competitive market.
But there's a bright spot-data shows us that buyers' pain points throughout the purchase process can be alleviated by holistic brand to demand strategies that connect the full buying team, all while building awareness that fosters trust.