Gartner Identifies Top Three Priorities For CMOs In 2025
Destination CRM, Tuesday, December 3rd, 2024
With increased pressure to deliver growth and support cross-functional work, Gartner has identified three priorities for chief marketing officers to deliver marketing excellence in 2025.
These priorities include the following:
- Transcending disruption by bridging the gap between marketing strategy and operations
- Elevating enterprise-wide impact by leading marketing to deliver differentiation
Maximizing marketing's yield by prioritizing customer journey investments "Marketing faces extraordinary expectations heading into 2025, and CMOs cannot risk incremental change when the enterprise expects transformative results," said Ewan McIntyre, vice president analyst and chief of research for the Gartner Marketing Practice, in a statement. "A sharp focus on marketing excellence is key. By applying the resources CMOs have with ever greater vision and discipline, they will earn the confidence of the business to expand their leadership and stewardship of resources."