Beyond the CMO-CFO Divide: Why Boardroom Readiness Defines the Future CMO
LinkedIn Marketing Collective, Monday, December 9th, 2024
Back in 2023, Transmission attended Adweek X to host a spirited discussion around 'Navigating the CMO-CFO divide'. We focused on how to build a strong relationship between the CMO and CFO to help quantify brand health as business health and quickly shifted to a debate around the root cause of the divide and proposed strategies to bridge collaboration.
But a lot has changed since then, and the conversation has moved on to exploring what constitutes the board-ready CMO. In fact, we released a research report exploring just that, aptly titled 'Building the Board-Ready CMO in B2B' in Cannes last summer to understand why less than 3% of public and private organizations have board members with a marketing background.
So, here's what I learned, what questions were raised, and what advice you should take away if you're looking to become a CMO of the future.