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For years, the tech industry has been obsessed with the next 'big thing'. Blockchain, AI voice assistants, the metaverse - each promise to revolutionize marketing as we know it. Venture Capitalists have poured billions into these dazzling innovations and marketers have scrambled to understand and implement the latest shiny platforms.

But as we look ahead, the real marketing revolution won't be found in the dazzling and disruptive. It will be found in the dependable, the practical, and yes, dare I say it, the 'boring'.