With B2B Sales Disruption On The Doorstep, What's Next?
Forrester, Tuesday, April 22nd, 2025
Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here's the situation: Sales teams have long struggled to adapt their tools and techniques to today's purchasing dynamic.
Now, new forces stress sales organizations in unprecedented ways. Paradoxically, these same forces fuel an emerging B2B sales supercycle - an extended period of growth and transformation.
Our latest report, The Dawn Of A New B2B Sales Supercycle, looks at the future of sales. The disruptive decade ahead has characteristics never seen before, which significantly affect all revenue and go-to-market teams. Simultaneously, the future will be both chaotic and exciting. To succeed in this new reality, selling teams must unlearn much of what has made them successful in the past.