Sales Teams Struggle With Using AI - A CEO Tells Us Why
TechRepublic, Thursday, May 15th, 2025
Many sales personnel struggle with applying generative AI to specific tasks or have to prompt repeatedly to generate a useful answer, according to a report from Breakthrough.
Sales teams have not found generative AI to be a major differentiator when it comes to making work easier, according to a study from agentic sales messaging platform company Breakthrough. The primary reason: AI fails to capture the human element.
In an interview with TechRepublic, Breakthrough CEO and co-founder Adit Abhyankar stated, 'On the one hand, you would think that it's the best application for AI because sales is about communication, language models are also about communication, but the difference is that when I sell, when I'm trying to communicate something to you, I have an opinion.'