Marketers Are In Their AI Era (And It's Not Ending Anytime Soon)
Security Boulevard, Monday, September 22nd, 2025
Through all the uncertainty marketers have faced this year, one constant persists: AI adoption and its potential to reshape the future of B2C marketing as we know it.
Last year, advancements in generative AI (genAI) and subsequent pressure to adopt new genAI use cases gave way to AI mania. Now, the development of early marketing agentic AI use cases sustains marketers' enthusiasm: Ninety percent of B2C marketing executives in Forrester's Q1 2025 CMO Pulse Survey say they plan to increase their investment in AI over the next year.