3 Ways B2B Marketers Can Enhance Outreach With Account Engagement+
Salesforce, Friday, October 10th, 2025
New capabilities help you reach customers faster across channels, decrease third-party integrations and improve personalization
For the past year, Account Engagement customers have been able to access Marketing Cloud Growth and Advanced Edition functionality alongside their Account Engagement instance. This initiative, called Account Engagement+, is available to all Account Engagement customers and has helped B2B marketers become more efficient and effective.
With Account Engagement+, B2B marketers can reach customers faster across channels, decrease third-party integrations and use more of their data to personalize outreach. This is possible because Account Engagement+ is on the Salesforce platform and has a Data Cloud foundation, making it easier to access cross-departmental and non-Salesforce data and activate it in your marketing.
Here are the top three ways Account Engagement+ helps B2B marketers: