B2B Reads: B2B Marketing and AI, Trends in 2026, GEO and Custom GPTs
Heinz Marketing, Saturday, November 8th, 2025
Some of our favorite B2B sales and marketing posts from around the web this past week.
Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!).
What's driving growth right now
what will redefine pipeline in 2026 Opens a new window - Insight Partners Team
This article explores emerging trends in pipeline generation exected to shape B2B sales and marketing through 2025. Key trends include the increasing use of AI-driven insights to identify high-quality leads, enhanced personalization through data analytics, and the growing importance of multi-channel engagement strategies to accelerate pipeline velocity and conversion.