How Conversation Design Differs From Conversational UI
Salesforce, Wednesday, November 19th, 2025
Understanding how both concepts come together can help you create better AI experiences.
Work is shifting toward closer collaboration between people and intelligent systems. More than ever, the quality of that collaboration depends on how clearly the technology communicates and supports users.
That's where conversation design and conversational UI play distinct roles. Conversation design shapes the behavior of an AI agent across an entire interaction. It defines how the agent reasons, responds, maintains context, and reflects a consistent voice so the exchange feels coherent and genuinely helpful.