CMOs Expect AI to Dramatically Change Their Role by 2027
Destination CRM, Friday, December 5th, 2025
Sixty-five percent of chief marketing officers believe advances in artificial intelligence will dramatically transform their role within the next two years, according to new research by Gartner.
Additional research found that 82 percent of business leaders say their companies' identities will need to significantly change to keep pace with the impact of AI on markets.
'The CMO role is undergoing a once-in-a-generation transformation. CMOs must prioritize becoming future-forward marketing leaders,' says Sharon Cantor Ceurvorst, vice president of research in the Gartner Marketing Practice. 'AI, market disruption, and cross-functional demands are expanding the CMOs' remit, but not their resources. To stay relevant, CMOs must stop prioritizing execution and instead lead through strategic insight.'