CMOs' Top Challenges & Priorities For 2026
Gartner, Thursday, December 4th, 2025
CMOs are under increasing pressure to deliver measurable growth in 2026, despite budget constraints, evolving AI capabilities, and rapidly shifting customer behavior.
A Gartner survey of 174 senior marketing leaders conducted in September 2025 found that while revenue growth remains the top priority, CMOs face challenges in achieving their goals amid budget constraints, delivering ROI from AI investments, and adapting to new customer expectations. Many are seeking answers on how to prove marketing's value and deliver sustainable growth as technology transformation accelerates and competitive pressures intensify.