5 Principles For Managing Your Data's Compliance Lifecycle
Salesforce, Thursday, December 18th, 2025
From minimization to auditability, learn how to move from reacting to regulations to proactively building a compliant data strategy.
In the race to lead with artificial intelligence (AI), every company is facing the same challenge: how to manage a surge of data while mitigating risk.
At the heart of this challenge is the sheer scale of the data itself. By 2028, the world is projected to store nearly 400 zettabytes of data. To put that into perspective, a single zettabyte is enough storage for approximately 30 billion movies. Businesses are driving this trend, harnessing every type of data imaginable, from personally identifiable information (PII) and health data to web and social logs, to feed the AI models that create deeply personalized customer experiences.