The Trade Show Guide: Make Your Small Business Booth The Big Star
Salesforce, Tuesday, December 23rd, 2025
These trade show tips and strategies are getting small business success in big ways.
Setting up your booth next to corporate mega-stars at a trade show can be intimidating. It's hard not to feel like your hard-earned dollars on this event before the show even starts. But here's the thing: some of the best trade show success stories come from small and medium businesses (SMBs) - and the word on the street is that SMBs are now in the spotlight to rise in the market. At Dreamforce, one of the world's largest technology events, SMBs really shined bright, and took home many learnings and wins.