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All issuesVolume 334, Issue 4IT Vendor NewsSalesforce

How AI Audience Targeting Is Supercharging SMBs

Salesforce, Monday, January 26th, 2026

AI is changing how small teams connect with customers - and AI audience targeting is up first in the spotlight.

Have you heard of 'spaghetti marketing'? Throwing marketing dollars at the metaphorical wall and hoping for the best? Or maybe you've heard of 'web marketing', where you just toss a really big marketing campaign net out there and hope to catch a few leads? There's a better way to market your business. Now, artificial intelligence (AI) is here to help you stand out - with data, not hopes and nets.

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