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All issuesVolume 335, Issue 4IT NewsSales

How Do You Stop Prospects From No-Showing Virtual Appointments (Ask Jeb)

Sales Gravy, Friday, February 27th, 2026

Here's a question that'll frustrate every salesperson reading this: What do you do when you prospect, set the meeting, block the time on your calendar, and then. your prospect no-shows?

That's the challenge Emily Weissmueller faces every single day. Emily is a former elementary school teacher who pivoted into K-12 edtech sales eleven years ago. She works with special education administrators, and like so many salespeople in 2026, her meetings are primarily virtual.

She's doing everything right: prospecting consistently, securing appointments, sending calendar invites. But when it's time for the meeting? Hit or miss. Sometimes they show up. Sometimes she's sitting there waiting while nobody logs on.

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