Majority of Organizations Hit by Targeted Impersonation Attacks
KnowBe4, Monday, July 27th, 2026
New research finds 53% of organizations had an executive or employee impersonated in the past year.
Fifty-three percent of organizations have had an executive or employee impersonated in targeted social engineering attacks over the past year, according to research from Outtake.
Just over half of the impersonation activity took place on social media platforms using fake profiles, followed by video platforms.
The shift to social and video channels puts much of this activity outside the email controls most organizations rely on. KnowBe4 covers what the findings mean for awareness programs and brand monitoring. The post addresses detection and takedown response.