That Shiny New AI Feature? Your Customers Won't Use It
TechTarget, Tuesday, August 19th, 2025
Software makers struggle with low adoption of AI features despite adding them to existing products.
A Banyan Software survey found that 51% of software vendors adding AI to existing products report that fewer than a quarter of customers actually use the new features.
Experts attribute this deployment gap to poor planning, lack of integration into existing workflows, and customer confusion about value.
Rather than building standalone AI capabilities, vendors should embed AI seamlessly into customer workflows, measure adoption closely, and tie features directly to tangible business results and ROI improvements.