You're Not in Sales. You Still Need to Be Known.
LinkedIn, Thursday, August 20th, 2026
Enterprise IT professionals outside sales still depend on staying visible to a small buyer population.
The article argues that resellers, consultants, recruiters, advisors and vendors all depend on being remembered by a small population of buyers, yet struggle to maintain presence without appearing to sell.
A weekly newsletter of curated industry content solves this by providing consistent, non-transactional contact.
The author promotes 12touches.com as a way to automate the process, allowing professionals to publish ready-made newsletters in under ten minutes a week.