What's the Real Cost of Disconnected Data? Here Are the Numbers
Salesforce, Friday, August 21st, 2026
Salesforce surveyed 3,450 commerce professionals across 20 countries to quantify what fragmented data actually costs.
Salesforce set out to quantify the cost of disconnected data in commerce, noting that every commerce leader knows it is a problem but few can put a number on it.
The company surveyed 3,450 commerce professionals across 20 countries and 13 industries. The research examines how fragmented data affects the customer experience specifically rather than only internal efficiency. It also measures what businesses gain when that data is unified.
The findings are aimed at commerce leaders building a case for data consolidation investment.