Your Top Performers Don't Want Another Plaque
12touches.com, Wednesday, August 26th, 2026
Top sellers are the hardest people in the company to reward - cash is already maxed, the incentive trip ends, and promotion into management is often unwanted - while the independent streak that makes them outperform is exactly what makes corporate advocacy mandates slide off them.
Sponsoring a personal newsletter inverts the offer: the firm pays, the rep owns it outright and marketing doesn't edit it, and the only ask is that the company news section rides along at the same usefulness bar.
Kept scarce it becomes visible status rather than a program, and it buys marketing leadership a standing relationship with the best sellers in the building - plus weekly reach into the highest-trust networks the company has.