How Loveholidays Is Making Everyone a Builder With Codex
OpenAI, Wednesday, August 26th, 2026
Online travel company loveholidays uses OpenAI Codex to extend software development beyond its engineering team.
Online travel company loveholidays is using OpenAI Codex to put software development in the hands of teams across the business rather than only its engineering organization.
The stated effect is twofold: non-engineering teams can turn their own ideas into working products, and engineers are freed to focus on harder problems instead of servicing a queue of small requests.
The case study covers an enterprise-scale European travel business and describes how the capability was rolled out across functions. It is presented as a model for making internal software development accessible without expanding headcount.