Build a Personal Brand That Follows You Anywhere
12touches.com, Friday, September 4th, 2026
Sales careers are mobile. The average enterprise IT rep will change companies several times over a career - chasing a better product, a bigger territory, a stronger comp plan, or simply a fresh start after a reorg. And every time a rep makes that move, they typically leave something valuable behind: the relationships, the visibility, and the market presence they spent years building, all of it tied to an employer that keeps it when they walk out the door.
Every time a rep changes companies they forfeit most of what they built - CRM relationships, market visibility, and standing that was borrowed from the employer's brand - and arrive at the next role rebuilding from a base far below their actual experience.
That happens because the equity was built on rented land. A newsletter accrues to your name and personal profile instead, so subscribers and reputation travel with you and each year compounds on the last rather than resetting. That accumulated standing becomes leverage in comp conversations, interviews, and territory discussions.
About 12touches
Learn about 12touches in a recent webinar, How to Use LinkedIn Newsletters to Stay Top-of-Mind, a 31-minute session for people who sell into enterprise IT.
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