You're Not in Sales. You Still Need to Be Known
12touches.com, Friday, September 18th, 2026
Enterprise IT is a few thousand people per specialty, and a dozen professions orbit them with the same dependency and the same structural problem: the only contact their job naturally supplies is the contact that asks for something.
The article groups them by why they need presence rather than by job title - those who sell but would be damaged by looking like it (resellers, IT consultancies, inside sales into existing accounts); those whose business *is* the list and watch it decay between paydays (list brokers, virtual and in-person event firms, recruiters working two-year lead times); those whose name is the product; and those whose problem is pure reach (vendor field and product marketing, and CIOs trying to reach a few thousand distributed staff).
A short note in the article addresses bizdev and marketing consultants who would rather provide it to clients than run it themselves.