Your Roadmap to Marketing Cloud Next: A Role-Based Training Plan for the MCE Transition
Salesforce, Thursday, September 24th, 2026
Salesforce urges Marketing Cloud teams to start role-based training now ahead of moving from Marketing Cloud Engagement to Marketing Cloud Next.
Salesforce explains that Marketing Cloud Engagement, which originated as ExactTarget before joining Salesforce in 2013, required separate connectors to integrate with other Salesforce clouds, reinforcing organizational silos.
Marketing Cloud Next is instead built natively on the Salesforce platform, removing the need for connectors and adding tools like Flow Builder, but this requires organizational evolution: Marketing Cloud product owners need to learn Data 360, CRM owners need to learn marketing data structures, and more users will need Data 360 access. Salesforce recommends product owners and admins begin role-based training before licensing Marketing Cloud Next to ease the transition.