Enterprises Are Growing the Use of AI, but Proving What It Earns Is the Harder Part
Computer Weekly, Tuesday, October 13th, 2026
ABN Amro, Santander, Axa, ING and AMD describe how they force AI projects to show measurable business value.
At World Summit AI in Amsterdam, executives described a shift from counting AI use cases to demanding business cases.
ABN Amro now funds AI only if it moves one of five measures: cost, growth, customer satisfaction, capital use or risk.
Santander's chief scientist warns of an 'adoption trap' in which copilots raise productivity that never shows up in the books, so the bank is moving to AI products and targets more than 1 billion euros in value by 2028.
Axa projects 500 to 700 million euros in annual benefits by 2029, while AMD's CTO says a soaring token bill forced the question of returns.