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All issues › Volume 343, Issue 3 › IT Vendor News › Snowflake

Beyond Adoption: How to Measure Whether AI Is Changing the Work That Matters

Snowflake, Friday, October 23rd, 2026

Snowflake argues AI metrics must move past licenses and prompts to track what work AI is actually doing.

Snowflake says first-generation AI developer metrics measure access and activity, such as licenses, active users and prompts, but cannot show whether AI drives meaningful outcomes.

The post contrasts two organizations with the same number of AI interactions, one doing lookups and the other building pipelines and running multistep workflows, which most dashboards would score identically.

Snowflake proposes tracking what people use AI for and whether it changes high-value work.

It outlines a framework for measuring AI value beyond adoption figures.

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