Maximize AI Impact: More Model Choice, Smarter Routing
Snowflake, Wednesday, August 19th, 2026
Snowflake CEO Sridhar Ramaswamy argues AI usage does not equal productivity, and routing is what closes that gap.
Snowflake's Sridhar Ramaswamy argues that AI usage does not equal productivity, drawing on customer conversations. Organizations can show rising token consumption while struggling to demonstrate corresponding output.
The post positions dynamic model routing in the Cortex AI Gateway as a route to what Snowflake calls intelligence efficiency. Giving each task the appropriate model, rather than defaulting to the largest, changes the cost-to-outcome ratio. More model choice is presented as a prerequisite for routing to be meaningful.