5 articles that week
Heinz Marketing, Saturday, October 14,2023
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.
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Enterprise Times, Friday, October 13,2023
Turning your customers' data into insights is the key that unlocks personalized, impactful marketing. However, without a strategic approach, volumes of data can overwhelm more than inform. Data encompasses all the information you possess or can gather about your customers, including their names, preferences, behaviors, feedback, and more.
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cmswire, Friday, October 13,2023
Learn how leading CMOs are using AI to transform marketing strategy, enhance customer engagement, and make data-driven decisions for measurable impact.
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Solutions Review, Thursday, October 12,2023
Analyst house Gartner, Inc. recently released the 2023 version of its Magic Quadrant for Multichannel Marketing Hubs. Gartner defines a multichannel marketing hub (MMH) 'as a technology solution that orchestrates a company's communications and offers to customer segments across multiple channels.
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Destination CRM, Tuesday, October 10,2023
A whopping 78 percent of B2C marketing leaders said they don't know anyone on their companies' security, risk, and compliance teams, and only 17 percent of decision makers in enterprise risk management said that marketing has supported their efforts in the past 12 months, according to new data from Forrester Research.
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