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Marketing — Archive · Vol 316 Issue 3

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Search Customer Experience, Wednesday, July 17th, 2024

What Is Relationship Marketing?

Vol 316 · Issue 3 · 2024-07-17

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

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What Is Relationship Marketing?