7 articles that week
ITNE, Friday, March 1st, 2024
A LinkedIn newsletter is a regular publication that you can create and send to your LinkedIn followers. Newsletters are a way to share curated content, company updates, industry news, or other valuable insights with your followers.
more →
Oracle News, Tuesday, February 13th, 2024
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:...
more →
Heinz Marketing, Monday, February 12th, 2024
Customer marketing, engaging and retaining existing customers, offers cost-efficient benefits such as loyalty, cross-selling, and word-of-mouth advocacy. Reactive marketing responds to customer queries, while proactive marketing anticipates needs. Downsides of pure reactivity include missed opportunities, customer frustration, and limited control. A balanced approach blends both strategies for a strong customer experience.
more →
MarketingProfs, Monday, February 12th, 2024
Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.
more →
The LinkedIn Lowdown, Monday, February 12th, 2024
The freakin' LinkedIn algorithm, am I right? Gone seem to be the days when all you needed were storytelling skills and some fun media to go along with posts, because it's certainly gotten more complex than that in 2024.
more →
Forbes, Monday, February 12th, 2024
LinkedIn is constantly upgrading their platform and adding new features to remain relevant to members who seek to grow their personal brand and career success.
more →
Search Customer Experience, Monday, February 12th, 2024
Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.
more →